Open to a permanent position
UX / Interaction Designer
I design digital products that solve problems before anyone notices them.
15+ years in UX – from running my own studio to leading design for an app with 2 million users. Research, concept, UI, testing.
Selected work
From the first conversation to the finished product – with the why behind every decision.
01
App redesign & digital credit card onboarding
As UX Design Lead I spent three years owning the redesign of the Viseca one apps for iOS and Android – 2 million users – and designed the digital onboarding for the Cumulus and Manor credit cards.
Read case study: Viseca one02
Own product · Web app from A to Z
A web app born from my own move: every box gets a QR label, every item an entry – and AI takes over the tedious data entry. Idea, concept, design, development and operations, all by me.
Read case study: ReloCrate03
Client project · Website & online booking
For the Leviro practice I built endlich-rauchfrei.ch from A to Z: a calm, trustworthy website for a sensitive topic – with interactive elements that encourage, and a booking flow that leads from package to payment in six clear steps.
Read case study: Endlich RauchfreiApproach
Before I design, I want to understand: users, business goals and the structures that have grown over time. Interviews, analysis and conversations reveal what is really needed – and why.
Insights turn into flows, wireframes and interfaces. I bring order to complexity, make decisions visible and build components the whole team can reuse.
Launch is where the real work starts. Usability tests, A/B tests and real-world feedback show what works – and what needs to get better next.
Experience
I started out as an electrician and in IT support. Since then I’ve seen digital products from every side: as a webmaster, in e-commerce, as a mobile designer at ricardo.ch, six years at bexio and most recently as UX Design Lead at Viseca. Today I run my own studio, PixelCraft, and I’m looking for a team where I can shape products for the long run again.
Since 2024
My own studio for UX, web design and web apps – for clients and own products such as ReloCrate.
2021 – 2024
End-to-end UX/UI for the redesign of the Viseca one apps (2M users) – platform-native following Apple’s Human Interface Guidelines and Material Design – and the digital onboarding of the Cumulus and Manor credit cards. Led 2 designers.
2016 – 2021
Six years shaping the UX of the B2B web app for Swiss SMEs, plus mobile apps and marketing website incl. A/B testing. Rolled out CI guidelines company-wide, led 2 people.
2014 – 2015
Owned the online shop of a Migros spin-off – from requirements to project management incl. budget.
2011 – 2014
Mobile apps and web solutions for the online marketplace, from requirements to usability testing. Led 12 people.
2004 – 2011
Global intranet for the Mövenpick Group, my own agency for SMEs in Toggenburg, started out in IT support and graphics.
Contact
Looking for someone to own UX from research to the finished interface? Drop me a line – I usually reply within one working day.
Or directly
